About Worldpanel by Numerator

Powered by people. Built for clarity. Delivered with confidence.

Worldpanel by Numerator is the global authority on data shopper and consumer insights, helping organizations understand how people think, shop, and consume across markets and categories.
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What We Do
Built on the world’s largest first-party consumer data and continuous consumer panels, we provide a trusted, real-world view of consumer behavior and attitudes—representing nearly 6 billion people across 50+ markets worldwide. Our data reflects what people actually do, giving brands and retailers the clarity they need to make confident decisions.

We believe clarity is a competitive advantage—and it starts with understanding real people.

Understanding starts with people.

At Worldpanel by Numerator, insight begins at the source: people.
We capture real purchase and usage behaviour, enriched with demographic and attitudinal context, to reveal the moments, motivations, and patterns shaping consumer markets. This multidimensional view allows our clients to move beyond reported behaviour and uncover the why behind decisions—turning complexity into clarity.

Turning behaviour into action.

By combining meaningful data, deep local expertise, and advanced analytics, we help organizations:

Data that drives growth

Decoding the ‘why’ behind every buy with the industry's most trusted dataset – and turn first-party data into decisive action

Unmatched expertise

Our industry-leading team of consumer experts goes deeper to deliver decision-ready insights and uncover opportunities your competitors overlook.

La ventaja que necesitas para liderar

Providing  clarity, confidence,and competitive edge through our ongoing investment in advanced technologies, breakthrough methodologies, and unrivaled global reach
Our insights support smarter decisions across innovation, marketing, pricing, assortment, and long-term strategy.

Global Scale.
Local Depth.

As part of Numerator, a leading data and technology company, Worldpanel by Numerator brings together global reach and local market expertise. Our teams work across regions to deliver insights that are relevant, comparable, and actionable—wherever our clients do business.
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Our Heritage & Evolution

Worldpanel by Numerator builds on decades of global panel expertise. Following the combination of Worldpanel and Numerator in 2025, we brought together the industry-leading consumer behaviour data assets and analytical talent, supported by advanced technology and a shared commitment to permissioned, first-party data.
This evolution reflects our belief that truly understanding people — and respecting their privacy — is core to powerful insights and business impact.
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Worldpanel by Numerator in Numbers
130+
Paneles continuos
Captación de comportamientos reales y verificados en todo el mundo.
69
Mercados cubiertos
Una visión global con profundidad y relevancia regional.
2.5M
Ocasiones de comida y bebida al año
Revelar cómo, cuándo y qué consume la gente.
552B
Seguimiento de las marcas
Entender qué compra la gente, con qué frecuencia y por qué cambia.
40,000+
Marcas medidas
De gigantes mundiales a aspirantes locales.
500+
Categorías cubiertas
Productos de gran consumo, alimentación, cuidado y hogar.
15,000+
Minoristas y canales
Seguimiento del comportamiento en línea y en la tienda.
Flecha derecha
50+
years of experience
Captación de comportamientos reales y verificados en todo el mundo.
54
global markets
Una visión global con profundidad y relevancia regional.
130+
Consumer Panels
Revelar cómo, cuándo y qué consume la gente.
3300
panel experts across the globe
Entender qué compra la gente, con qué frecuencia y por qué cambia.
1M+
panel samples globally
De gigantes mundiales a aspirantes locales.
50K+
brands tracked globally
Productos de gran consumo, alimentación, cuidado y hogar.
654B
brand choices tracked globally
Tracking behaviour online and in-store.viour online and in-store.
15K
retailers and channels, online/offline
Seguimiento del comportamiento en línea y en la tienda.
1K+
categories covered
Seguimiento del comportamiento en línea y en la tienda.
Flecha derecha
Flecha derecha
Paneles y solucionesPerspectivasUbicaciones
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Oficina mundial
Vivo Building, 30 Stamford St, Londres
Londres SE1 9LQ
T +44 (0)207 076 9000
Logotipo de Worldpanel by Numerator
Descifrar el comportamiento de los compradores para dar forma al futuro de su marca. Transformar los datos de comportamiento en información práctica para impulsar el crecimiento basado en datos.
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