Purchases for 0-36 months babies are important for the manufacturers. It represents 20% of Peninsular Malaysian household, which is 1.2 million babies in total. For Malaysian nesting families, spending on baby contributes significant portion of the total grocery spend, and shoppers shifting their purchase behaviour over the time and how purchase behaviours has changed pre and post-pandemic.

To ensure we have in-depth understanding of baby categories, we have developed a specialised panel capturing baby sector to monitor the change and identifying opportunities for our clients

Our expert services answer complex business questions around purchase behaviour and growth. They help brands understand the shopper decision hierarchy, measure the ROI of promotions, optimise pricing to maximise sales, and identify new opportunities across different shopping missions. By analysing trial, repeat, and segmentation dynamics, these services quantify the behaviours that matter most and provide clear, actionable guidance to strengthen brand and category performance.

Finding additional shoppers is the most reliable way to grow, with nine out of ten brands expanding through penetration. PanelVoice is our single source survey solution that connects you directly to the people behind your data. It links attitudes and opinions to verified purchases, enabling brands to understand what shoppers think, why they choose, and how perception drives performance, unlocking sharper strategy and sustainable growth.