Worldpanel de Numerator

Africa and Middle East

Decoding shopper behavior with

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Worldpanel by Numerator decodes shopper behaviour to shape the future of Africa and the Middle East's leading brands and retailers. Worldpanel by Numerator provides currency-grade consumer data, offering brands a multi-dimensional view of how people think, how they shop, and how they consume, so they can set bold strategies and drive sustainable business impact.

27k +

Households tracked

Our purchase panels track real shopping behaviour across 150+ categories — online and offline, at home and out of home—revealing how, where, and why people spend.

4

Panel solutions available

Our solutions take a full view of the shopper. Exploring who buys what, how they buy and what truly drives their decisions.

15+

Markets covered

We have visibility in key markets across Africa and the Middle East into how shoppers buy and consume.

Our coverage in Africa and Middle East

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Africa

By mapping shopper behaviour across some of Africa’s key economies, our coverage fuels smarter, market-shaping decisions.

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Middle East

Our coverage delivers a sharper, richer view of consumer behaviour across the Middle East.

Panels and Solutions

Purchase panel gives you a clear, verified view of how people in Africa and the Middle East shop and why their decisions change. We track real buying behaviour, across categories and channels, to help you see what’s driving growth, where loyalty shifts and which moments matter most.

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Uncover how, when, where and why people use the products they bring home. By capturing real behaviour across food, drink, beauty and personal care, we show the context behind consumption - revealing those moments, habits and rituals that shape choice.

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PanelVoice connects verified purchase behaviour with consumer attitudes to explain the why behind growth, decline, and shifting loyalty. Grounded in real trips at SKU level, it delivers clearer insight to size opportunities, validate strategies, and guide confident decisions.

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Pulse Panel provides a focused snapshot of take-home purchasing in emerging markets at a specific point in time. It helps brands understand current behaviour, assess market conditions, and inform short-term decisions where continuous measurement is not available.

Últimas noticias y perspectivas

South African shoppers increase trips but shrink baskets as FMCG faces weakest Q4 on record

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Fresh, functional and low sugar choices are becoming the new normal in South Africa

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South Africa Brand Footprint ranking 2025 highlights local resilience and consumer loyalty

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Turn shopper insight into action

Unlock growth across Africa and the Middle East

Discover how Worldpanel by Numerator helps brands understand how people shop, choose, and consume across Africa and the Middle East. Get the clarity you need to make confident decisions, identify opportunity, and drive sustainable growth.

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